In a PR blitz, we started to find out how much our story has clicked with the public and press as George and Paris toured studios talking Studytracks with the media. Sky News invited George and Paris into their studio to discuss the app on their main News program, obviously they were happy to oblige.
The reaction to the news program was brilliant - lots of support from teachers, students and the public as everyone gets that 'penny drop' moment where they get what we're about. "It's really hard to forget a song lyric, but really easy to trigger it coming back into your head'. That's the genius of Studytracks and why it works so well.